Bijootree is proud to present VESLER.
At the intersection of art, design, and eco-responsible commitment, VESLER embodies French jewelry that pushes the boundaries of convention. Founded by Pierre-Aymeric Ledoux, a passionate designer with an atypical career, the Maison offers creations that are bold, timeless, and deeply human. Each piece of jewelry is designed to enhance the individuality of the wearer, while respecting the planet and artisanal expertise.
Born in the North of France, Pierre-Aymeric Ledoux grew up surrounded by nature, nourished by a love of shapes and materials. Trained at the Institut Supérieur de Design and with international experience—from San Francisco to Place Vendôme—he has collaborated with prestigious brands such as Adidas, HP, Décathlon, and Guy Ellia. After ten years dedicated to luxury watchmaking, he chose to train in jewelry at the Académie des Métiers d'Art. This career change opened up a freer creative universe for him, where innovation meets the poetry of traditional gestures.
In 2019, he founded his design studio and worked for major French and international brands, while sharing his expertise at the Haute École de Joaillerie. But it was in 2024 that he created VESLER, a brand that reflects his vision: jewelry free from codes, open to all inspirations, and driven by a constant quest for originality.
VESLER collections are distinguished by their unique design, oscillating between geometric lines and organic shapes. The pieces, designed to be worn with elegance and ease, often incorporate ingenious details, such as the Switch collection and its interchangeable clip system inspired by horse riding and sailing, or the Dune collection, born from the hypnotic beauty of the desert landscapes of the Gulf of Oman.
Here, every piece of jewelry tells a story. The creations aren't just beautiful: they're designed to stand the test of time, crafted exclusively from high-quality, recycled, and solid materials, without plating, to limit environmental impact and facilitate maintenance. Production, mostly in Paris, is part of an ethical approach, prioritizing recycling, resource conservation, and total respect for the artisans involved.
But VESLER is also a philosophy: that of a brand that places people at the center. Diversity, inclusivity, and kindness are not just words, but values lived daily. Each piece reflects this authenticity and openness to the world.
Wearing a VESLER jewel is choosing more than just an accessory: it's affirming your personality, your convictions, and your taste for the exceptional. It's choosing contemporary, responsible, and creative jewelry that dares to do the unexpected.
Discover VESLER: let yourself be seduced by the uniqueness of its collections and find the piece that resonates with your story.