French jewelry is enriched with a new star: Helena Joy, the House with a subtly rock and refined style, is finally arriving on Bijootree.com.
Founded in 2015 by Sandie Illouz, the brand has become a must-have for those seeking 18-karat gold jewelry enhanced by GIA, HRD, or IGI-certified diamonds. Each creation is designed as an ode to the elegance and personality of the wearer.
Iconic and timeless collections
Helena Joy places diamonds at the center of her creations. Her minimalist and bold pieces allow the stone's brilliance to shine. Among her must-haves:
- IRIS earcuffs in gold and diamonds with or without precious stone
- Double chain chokers, which have become the brand's signatures (soon available on Bijootree)
Each piece of jewelry tells a story, combining emotion and character, to reveal the uniqueness of each person.
The commitment of responsible jewelry
Helena Joy doesn't just shine with its design. All of its workshops, located in Lyon, the cradle of French fine jewelry, are members of the Responsible Jewelry Council. A guarantee of artisanal excellence and ethics, in line with the expectations of sustainable and responsible luxury.
Helena Joy, now available on Bijootree
With her arrival on Bijootree, Helena Joy opens her unique universe to a new community of enthusiasts. A must-visit to discover jewelry that stands the test of time and asserts its identity.
Discover the Helena Joy collection today on Bijootree.com
and let yourself be seduced by French jewelry that is bold, elegant and timeless.